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UNESCO’s “Next Normal” campaign

UNESCO has launched a campaign and a film to question our perception of normality and the “return to normal” after the Covid-19 pandemic.

The film presents factual information about the world before and during the pandemic. Together, these facts invite viewers to question their ideas about what is normal, suggesting that we have accepted the unacceptable for too long. Our previous reality can no longer be accepted as normal.

This campaign is a wake-up call. It is part of UNESCO‘s broader effort as a global laboratory of ideas about the world to come, through initiatives such as the UNESCO Forum, a laboratory of ideas bringing together leading intellectuals, the Resiliart movement, a virtual forum for debate on the future of culture and cultural industries, the Futures Literacy Network, the Futures of Education programme, and the Global Recommendations in favor of Open Science and the Ethics of Artificial Intelligence.


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